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Research International Marketing (RLE Business)
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Barnes and Noble
Research International Marketing (RLE Business)
Current price: $190.00
Barnes and Noble
Research International Marketing (RLE Business)
Current price: $190.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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