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Barnes and Noble

Researching the Small Enterprise / Edition 1

Current price: $68.00
Researching the Small Enterprise / Edition 1
Researching the Small Enterprise / Edition 1

Barnes and Noble

Researching the Small Enterprise / Edition 1

Current price: $68.00
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Although there are plenty of books devoted to small business and management research, few give much attention to the small enterprise. This book focuses systematically on researching the small firm, from basic issues of definition, to selecting topics and research designs, to fieldwork problems, analysis data and finally, writing and presenting results.
The discussion is set in the wider context of issues and problems in business research. Quantitative and especially qualitative approaches are explored and illustrated by drawing in depth on a wide range of research on the small enterprise. The result is an extensive resource book for researchers at all levels to draw upon in planning and conducting effective research.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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