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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI / Edition 2
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Barnes and Noble
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI / Edition 2
Current price: $65.00
Barnes and Noble
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI / Edition 2
Current price: $65.00
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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Retail Marketing and Branding, 2nd Edition
looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of
Retail Marketing and Branding
includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of
Retail Marketing and Branding
includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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