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Barnes and Noble

Rethinking Chinese Transnational Enterprises: Cultural Affinity and Business Strategies / Edition 1

Current price: $250.00
Rethinking Chinese Transnational Enterprises: Cultural Affinity and Business Strategies / Edition 1
Rethinking Chinese Transnational Enterprises: Cultural Affinity and Business Strategies / Edition 1

Barnes and Noble

Rethinking Chinese Transnational Enterprises: Cultural Affinity and Business Strategies / Edition 1

Current price: $250.00
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Affinity to the Chinese culture, personalized social networks and a firm control of ownership and management have often been considered the key ingredients for the success of many diaspora Chinese transnational enterprises in South China and Southeast Asia. In view of the recent Asian crisis and the rapid changes imposed by globalization, scholars are increasingly concerned whether these family-owned Chinese transnational enterprises would survive the challenges in the new millennium.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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