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Barnes and Noble

Rethinking Corporate Social Engagement: Lessons From Latin America

Current price: $55.00
Rethinking Corporate Social Engagement: Lessons From Latin America
Rethinking Corporate Social Engagement: Lessons From Latin America

Barnes and Noble

Rethinking Corporate Social Engagement: Lessons From Latin America

Current price: $55.00
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In 1961, President John F. Kennedy launched a bold “Alliance for Progress” seeking to enlist moderate governments in Latin America behind a program of progressive reforms. Within 12 years, however, this effort was disbanded as political priorities in both the U.S. and Latin America shifted. More than three decades later, the Inter-American Foundation, a small U.S. government agency, launched a second alliance for progress in the Latin American region, this one seeking to forge ties between Latin American businesses and the region’s growing civil society sector. Fifteen years later, this second alliance for progress has become a powerful force. In this new book, Lester M. Salamon, one of the foremost experts on civil society, assesses the reality behind the “corporate social engagement (CSE)” hype in Latin America. Rejecting the “MBA approach” that has dominated much of the thinking about CSE globally as inadequate for a region like Latin America, Salamon posits what he terms the “corporate social engagement pyramid” and finds that many advanced Latin American companies have moved fairly far up this pyramid in ways that hold lessons for corporations everywhere. Brief and highly readable, the book offers a constructive critique of received wisdom about CSE and a roadmap that companies and civil society organizations in other regions can follow.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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