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Barnes and Noble

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Current price: $140.00
Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Barnes and Noble

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Current price: $140.00
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Size: Hardcover

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This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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