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Barnes and Noble

Rock the Nation: Latin/o Identities and the Latin Rock Diaspora

Current price: $42.95
Rock the Nation: Latin/o Identities and the Latin Rock Diaspora
Rock the Nation: Latin/o Identities and the Latin Rock Diaspora

Barnes and Noble

Rock the Nation: Latin/o Identities and the Latin Rock Diaspora

Current price: $42.95
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Rock the Nation
analyzes Latino/a identity through rock 'n' roll music and its deep Latin/o history. By linking rock music to Latinos and to music from Latin America, the author argues that Latin/o music, people, and culture have been central to the development of rock music as a major popular music form, in spite of North American racial logic that marginalizes Latino/as as outsiders, foreigners, and always exotic.
According to the author, the Latin/o Rock Diaspora illuminates complex identity issues and interesting paradoxes with regard to identity politics, such as nationalism. Latino/as use rock music for assimilation to mainstream North American culture, while in Latin America, rock music in Spanish is used to resist English and the hegemony of U.S. culture. Meanwhile, singing in English and adopting U.S. popular culture allows youth to resist the hegemonic nationalisms of their own countries. Thus, throughout the Americas, Latino/as utilize rock music for assimilation to mainstream national culture(s), for resistance to the hegemony of dominant culture(s), and for mediating the negotiation of Latino/a identities.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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