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Running across Europe: the Rise and of one Largest Sport Markets
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Barnes and Noble
Running across Europe: the Rise and of one Largest Sport Markets
Current price: $54.99
Barnes and Noble
Running across Europe: the Rise and of one Largest Sport Markets
Current price: $54.99
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Size: Hardcover
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Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
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