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Barnes and Noble

San Ysidro and The Tijuana River Valley

Current price: $24.99
San Ysidro and The Tijuana River Valley
San Ysidro and The Tijuana River Valley

Barnes and Noble

San Ysidro and The Tijuana River Valley

Current price: $24.99
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In 1851, surveyors placed a marble obelisk on a mesa overlooking the Pacific Ocean, which demarcated the United States-Mexico boundary line. Tourists flocked to the region alongside land speculators who envisioned upscale hotels, resorts, and spas. Two decades later, an East Coast journalist, William Smythe, established a utopian agricultural colony in what is today San Ysidro. Tourists began to cross the border in droves when Tijuana earned the reputation as "vice city." Racetrack, saloon, and gambling house employees settled in San Ysidro, while ranchers in the Tijuana River Valley bred horses for the racetracks. Dairy and vegetable farmers also moved in, taking advantage of the year-round mild weather. By the 1970s, suburban development and greater restrictions to the flow of people at the border meant the area became a predominantly Spanish-speaking community. The Port of Entry at San Ysidro also became the largest in the world, accommodating over 47 million people annually.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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