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Scaling the Tail: Managing Profitable Growth Emerging Markets
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Barnes and Noble
Scaling the Tail: Managing Profitable Growth Emerging Markets
Current price: $54.99
Barnes and Noble
Scaling the Tail: Managing Profitable Growth Emerging Markets
Current price: $54.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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