The following text field will produce suggestions that follow it as you type.

Loading Inventory...

Barnes and Noble

Scenario Planning and Tourism Futures: Theory Building, Methodologies Case Studies

Current price: $149.95
Scenario Planning and Tourism Futures: Theory Building, Methodologies Case Studies
Scenario Planning and Tourism Futures: Theory Building, Methodologies Case Studies

Barnes and Noble

Scenario Planning and Tourism Futures: Theory Building, Methodologies Case Studies

Current price: $149.95
Loading Inventory...

Size: Hardcover

Visit retailer's website
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

Powered by Adeptmind