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Barnes and Noble

Science Fiction and Innovation Design

Current price: $177.95
Science Fiction and Innovation Design
Science Fiction and Innovation Design

Barnes and Noble

Science Fiction and Innovation Design

Current price: $177.95
Loading Inventory...

Size: Hardcover

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Science fiction is often presented as a source of utopia, or even of prophecies, used in capitalism to promote social, political and technoscientific innovations.
Science Fiction and Innovation Design assesses the validity of this approach by exploring the impact this imaginary world has on the creativity of engineers and researchers. Companies seek to anticipate and predict the future through approaches such as design fiction: mobilizing representations of science fiction to create prototypes and develop scenarios relevant to organizational strategy. The conquest of Mars or the weapons of the future are examples developed by authors to demonstrate how design innovation involves continuous dialogue between multiple players, from the scientist to the manager, through to the designers and the science fiction writers.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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