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Barnes and Noble

Seeing Red: A Study in Consciousness

Current price: $32.00
Seeing Red: A Study in Consciousness
Seeing Red: A Study in Consciousness

Barnes and Noble

Seeing Red: A Study in Consciousness

Current price: $32.00
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"Consciousness matters. Arguably it matters more than anything. The purpose of this book is to build towards an explanation of just
what
the matter is."
Nicholas Humphrey begins this compelling exploration of the biggest of big questions with a challenge to the reader, and himself. What's involved in "seeing red"? What is it like for us to see someone else seeing something red?
Seeing a red screen tells us a fact about something in the world. But it also creates a new fact—a sensation in each of our minds, the
feeling
of redness. And that's the mystery. Conventional science so far hasn't told us what conscious sensations are made of, or how we get access to them, or why we have them at all. From an evolutionary perspective, what's the point of consciousness?
Humphrey offers a daring and novel solution, arguing that sensationsare not things that happen
to us
, they are things we
do
—originating in our primordial ancestors' expressions of liking or disgust. Tracing the evolutionary trajectory through to human beings, he shows how this has led to sensations playing the key role in the human sense of Self.
The Self, as we now know it from within, seems to have fascinating other-worldly properties. It leads us to believe in mind-body duality and the existence of a soul. And such beliefs—even if mistaken—can be highly adaptive, because they increase the value we place on our own and others' lives.
"Consciousness matters," Humphrey concludes with striking paradox, "because it is its function to matter. It has been designed to create in human beings a Self whose life is worth pursuing."

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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