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Segmentation Social Marketing: Process, Methods and Application
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Barnes and Noble
Segmentation Social Marketing: Process, Methods and Application
Current price: $159.99
Barnes and Noble
Segmentation Social Marketing: Process, Methods and Application
Current price: $159.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.
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