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Barnes and Noble

Selling Themselves: The Emergence of Canadian Advertising

Current price: $44.95
Selling Themselves: The Emergence of Canadian Advertising
Selling Themselves: The Emergence of Canadian Advertising

Barnes and Noble

Selling Themselves: The Emergence of Canadian Advertising

Current price: $44.95
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From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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