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Sense and Respond: The Journey to Customer Purpose
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Barnes and Noble
Sense and Respond: The Journey to Customer Purpose
Current price: $64.99
Barnes and Noble
Sense and Respond: The Journey to Customer Purpose
Current price: $64.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.
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