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Serviceparadigmen und Implikationen f�r die Vermarktung: Eine Einf�hrung
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Barnes and Noble
Serviceparadigmen und Implikationen f�r die Vermarktung: Eine Einf�hrung
Current price: $17.99
Barnes and Noble
Serviceparadigmen und Implikationen f�r die Vermarktung: Eine Einf�hrung
Current price: $17.99
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Das Essential bietet eine umfassende Betrachtung der gegenwärtig dominierenden Serviceparadigmen. Christian Arnold erläutert die Kernaussagen des IHIP-Modells, der Leistungslehre und der Service-Dominant Logic. Abgerundet werden die Ausführungen durch eine Darstellung der Implikationen für eine relational-interaktive und damit servicezentrierte Vermarktungsphilosophie.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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