Sometimes our minds are blank and we run out of things to say. That's normal. This book seeks to simplify that moment with simple formulas and equations to keep you going, connecting, and charming. Social Equations is a book of research and iteration. This means that each formula has been verified and confirmed by psychologists and researchers, and then broken down into use for daily life. People often complain that there is too much to implement and think about when they read similar books. But this book simplifies matters into simple equations. It's like a book of cheat sheets that you can constantly refer to and then slowly turn into habit. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real-life experience. -The four elements that make up friendship, and why it's not really about true "chemistry" -An actual formula for humor and making people laugh that stand-up comedians also use -How to speak so people will actually listen to your points -Ice breaking and introducing in any social context - how to make that first impression -What comprises trust, the most important relationship factor -What "zombie conversations" are and how to escape them before they get you