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Barnes and Noble

Social Media Marketing: Theories and Applications / Edition 2

Current price: $51.00
Social Media Marketing: Theories and Applications / Edition 2
Social Media Marketing: Theories and Applications / Edition 2

Barnes and Noble

Social Media Marketing: Theories and Applications / Edition 2

Current price: $51.00
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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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