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Social Media Marketing: Theories and Applications / Edition 2
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Barnes and Noble
Social Media Marketing: Theories and Applications / Edition 2
Current price: $51.00
Barnes and Noble
Social Media Marketing: Theories and Applications / Edition 2
Current price: $51.00
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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.