Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.