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Barnes and Noble

Social Networking: The Essence of Innovation

Current price: $45.00
Social Networking: The Essence of Innovation
Social Networking: The Essence of Innovation

Barnes and Noble

Social Networking: The Essence of Innovation

Current price: $45.00
Loading Inventory...

Size: Paperback

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Social network analysis (SNA) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types.
Social Networking: The Essence of Innovation
discusses how social networking and SNA can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies.The book's initial chapters deal with developing personal knowledge networks, linking social networking to innovation and strategic intelligence, and exploring synergies among knowledge management, business intelligence, and competitive intelligence. The introduction, an overview of social network analysis, is followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Software systems devoted to these areas are described, citing results achieved, and a final chapter takes a look at future prospects, making this an essential tool for managers, executives, business analysts, educators, and strategic planners.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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