The third volume of the series expands on the booking chapter in SAM 1. Michael Nichols has done a deep dive into the business side of booking a gig by interviewing managers, owners, and agents who are in charge of hiring Solo Acoustic Musicians. This book reveals the perspectives of the people who handle the calendar of events and tells you what they think, what they want to know, and how to approach them, all of which is vital to success as a Solo Acoustic Musician. Michael once again strives to give you a truthful and transparent look into the lifestyle of a Solo Acoustic Musician by sharing the knowledge and wisdom of people in the business. He hopes to open your eyes to the other side of the exchange, and offer some understanding of what the person who might hire you is thinking. There are lots of music business books out there, but none of them have shared interviews with the people who can actually put you on the calendar and write you a check. The interviews in this book will give you a sense of why the person in charge might hire a musician, but also why they will keep them on the roster - or the opposite, when they stop hiring someone and why. Gaining this perspective will help you understand how to build long-lasting professional relationships with venue owners, managers, and agents.