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Sports Marketing and the Psychology of Marketing Communication / Edition 1
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Barnes and Noble
Sports Marketing and the Psychology of Marketing Communication / Edition 1
Current price: $180.00
Barnes and Noble
Sports Marketing and the Psychology of Marketing Communication / Edition 1
Current price: $180.00
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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.
- Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including:
- sponsorship from several different perspectivesthe major force in sports marketing;
- ambush marketinghow non-sponsors seek to reap the benefits without paying the price; and
- licensingusing the sale of items, such as T-shirts to increase profit and marketing.
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