Self-help gurus, life coaches and business consultants love to tell us that we must strive for constant self-improvement to realize our full potential and become truly happy. But it doesn't seem to work - for many of us, life still seems hollow and meaningless. So focused are we on personal development and material possessions that we've overlooked the things that make life truly fulfilling and worthwhile. So how do we figure out what's really worth striving for? In this compelling follow-up to his bestselling book , Danish philosopher and psychologist Svend Brinkmann shows us that the important things in life are those with intrinsic value, like goodness, freedom, truth and love. We should stop asking 'what's in it for me?', and turn our attention outwards to our friends, families and communities. By putting others first and embracing these unconditional principles, or standpoints, he argues, we can find a more meaningful and sustainable way of living.