Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign? That's where comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will: Part One: Making the Case for Storytelling Chapter One: We Are All Storytellers Chapter Two: Culture Shift: Creating an Army of Storytellers Chapter Three: Creating a Storytelling Plan Part Two: Building Your Storytelling Arsenal Chapter Four: The Stories You Need to Tell Chapter Five: Places to Find Great Stories Your Donors Will Love Chapter Six: Stories That Turn People from Passive to Active Chapter Seven: Addressing Common Challenges in Storytelling and Social Media Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media Chapter Eight: Your Nonprofit Website and Mobile Strategy Chapter Nine: Storytelling Through Your Nonprofit Blog Chapter Ten: Creating Great Nonprofit Emails that Inspire Action Chapter Eleven: How to Use Social Media and Video for Storytelling Chapter Twelve: Measuring Results and Building on Successes