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Barnes and Noble

Strategic Industry-University Partnerships: Success-Factors from Innovative Companies

Current price: $74.95
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies

Barnes and Noble

Strategic Industry-University Partnerships: Success-Factors from Innovative Companies

Current price: $74.95
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Strategic Industry-University Partnerships: Success-Factors from Innovative Companies
unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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