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Barnes and Noble

Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises

Current price: $210.00
Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises
Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises

Barnes and Noble

Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises

Current price: $210.00
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Strategic Innovation in Small Firms
is an investigation of the commercialization practices of small firms across a wide range of industries in nine OECD countries. The authors examine the perspective of these firms managers on their national innovation systems and on their firm s innovation management practices.
The research is focused on understanding the process of innovation management both from the perspective of the small firm and from a broader strategic perspective. Drawing on a database of 567 cases, the contributors examine the commercialization practices of small to medium sized firms across a wide range of industries. They suggest that there are more similarities than differences to be found between countries and industries with size, level of R&D intensity and type of innovation project being important points of difference. The need for increased formality in the commercialization of radical innovations is shown, although they find that most small firms are not characterized by such formality within their innovation management processes.
This multinational study in which a common methodology and case study survey protocol is employed, will strongly appeal to academic researchers and research students as well as policy makers engaged in the support for innovation commercialization in SMEs. Entrepreneurs and small business owners will also find plenty of invaluable information in this unique and important resource.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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