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Barnes and Noble

Strategic Management Methodology: Generally Accepted Principles for Practitioners

Current price: $95.00
Strategic Management Methodology: Generally Accepted Principles for Practitioners
Strategic Management Methodology: Generally Accepted Principles for Practitioners

Barnes and Noble

Strategic Management Methodology: Generally Accepted Principles for Practitioners

Current price: $95.00
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Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory and empirical research. This is what planning professionals and strategic management scholars have long sought—a firm methodological connection between strategic management theory and its daily practice in management. This comprehensive reference handbook covers such critical issues as the application of information technology to planning; the roles and responsibilities of various parties, including the board of directors, CEO, COO, line managers, and planning managers; administrative management of the planning process; integration of near and long-term planning; assessment of the firm's external environment; and the planning manager's role in corporate restructuring, including acquisitions, divestments, mergers, alliances, and joint ventures.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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