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Strategic Reinvention Popular Culture: The Encore Impulse
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Barnes and Noble
Strategic Reinvention Popular Culture: The Encore Impulse
Current price: $54.99
Barnes and Noble
Strategic Reinvention Popular Culture: The Encore Impulse
Current price: $54.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
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