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Strategies for International Industrial Marketing (RLE Business): The Management of Customer Relationships European Markets
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Barnes and Noble
Strategies for International Industrial Marketing (RLE Business): The Management of Customer Relationships European Markets
Current price: $190.00
Barnes and Noble
Strategies for International Industrial Marketing (RLE Business): The Management of Customer Relationships European Markets
Current price: $190.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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