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Strategische Innovationsorientierung von Business-to-Business-Unternehmen: Eine implementierungsbezogene Perspektive
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Barnes and Noble
Strategische Innovationsorientierung von Business-to-Business-Unternehmen: Eine implementierungsbezogene Perspektive
Current price: $69.99
Barnes and Noble
Strategische Innovationsorientierung von Business-to-Business-Unternehmen: Eine implementierungsbezogene Perspektive
Current price: $69.99
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Björn Six analysiert, inwiefern und unter welchen unternehmens- und marktbezogenen Rahmenbedingungen strukturelle und kulturelle Facetten der Strategieimplementierung förderlich für ein innovatives Produktprogramm und den Unternehmenserfolg sind. Seine Datenbasis ist eine empirische Studie mit jeweils mehreren Informanten aus über 100 Industriegüterunternehmen verschiedener Branchen.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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