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Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken / Edition 1
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Barnes and Noble
Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken / Edition 1
Current price: $166.99
Barnes and Noble
Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken / Edition 1
Current price: $166.99
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Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.
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