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Barnes and Noble

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy / Edition 3

Current price: $199.99
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy / Edition 3
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy / Edition 3

Barnes and Noble

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy / Edition 3

Current price: $199.99
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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