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Barnes and Noble

Strategy for the Global Market: Theory and Practical Applications / Edition 1

Current price: $110.00
Strategy for the Global Market: Theory and Practical Applications / Edition 1
Strategy for the Global Market: Theory and Practical Applications / Edition 1

Barnes and Noble

Strategy for the Global Market: Theory and Practical Applications / Edition 1

Current price: $110.00
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In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what'strategy actually is and how it can be developed, planned, and implemented.
  • Methodology and practical recommendations for all stages of developing and implementing strategy.
  • A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents.
  • Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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