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Barnes and Noble

Super Weak Ties: What Culturally Holds our Society Together

Current price: $32.99
Super Weak Ties: What Culturally Holds our Society Together
Super Weak Ties: What Culturally Holds our Society Together

Barnes and Noble

Super Weak Ties: What Culturally Holds our Society Together

Current price: $32.99
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Size: Paperback

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In this book, it is explained how we learn from each other and how people adapt their behavior to one another. We orient ourselves to others by observing how they behave in specific situations. The analysis of relationships is actually the domain of network research, which has traditionally focused on strong and weak ties. However, this book explores super weak ties, which are often not consciously perceived, as their significance unfolds behind the backs of us all. Although one can hardly speak of relationships in the traditional sense, these super weak ties are often just as influential as stronger ones. The orienting effect is particularly pronounced when there are similarities in interests and situations between observers and those being observed. Without transmissions facilitated by super weak ties, it would be challenging to arrive at cultural commonalities in society.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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