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Barnes and Noble

Surfing the Global Tide: Automotive Giants and How to Survive Them

Current price: $54.99
Surfing the Global Tide: Automotive Giants and How to Survive Them
Surfing the Global Tide: Automotive Giants and How to Survive Them

Barnes and Noble

Surfing the Global Tide: Automotive Giants and How to Survive Them

Current price: $54.99
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Size: Hardcover

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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