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Barnes and Noble

Targeting the Foreign Direct Investor: Strategic Motivation, Investment Size, and Developing Country Investment-Attraction Packages

Current price: $169.99
Targeting the Foreign Direct Investor: Strategic Motivation, Investment Size, and Developing Country Investment-Attraction Packages
Targeting the Foreign Direct Investor: Strategic Motivation, Investment Size, and Developing Country Investment-Attraction Packages

Barnes and Noble

Targeting the Foreign Direct Investor: Strategic Motivation, Investment Size, and Developing Country Investment-Attraction Packages

Current price: $169.99
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Foreign Direct Investment (FDI) is one avenue for offering assistance to developing countries in their efforts to grow. Small countries typically have limited resources to direct toward investment attraction programs, so the ability to segment the market (of Multinational Corporations looking to invest) is a crucial skill. This book develops and employs an investment preference analysis model to give evidence that homogenous groups of investors can be identified. Once these groups are identified, their needs - specific preference requirements for laws, regulations, incentives, and general conditions - can be more efficiently addressed.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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