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Barnes and Noble

Technology Advances and Innovation Wine Tourism: New Managerial Approaches Cases

Current price: $179.99
Technology Advances and Innovation Wine Tourism: New Managerial Approaches Cases
Technology Advances and Innovation Wine Tourism: New Managerial Approaches Cases

Barnes and Noble

Technology Advances and Innovation Wine Tourism: New Managerial Approaches Cases

Current price: $179.99
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Size: Hardcover

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This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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