Thailand’s position during the Cold War was ambiguous: the country’s political leadership was very keen to maintain the country’s independence on the world'stage, yet at the same time was anxious to establish the country’s credentials as staunchly anti-communist. However, as this book argues, Thailand, though never formally a client state of the United States, was very closely embedded in the Western camp through the commitment of Thailand’s cosmopolitan urban communities to developing a modern, consumerist lifestyle. Considering popular culture, including film, literature, fashion, tourism and attitudes towards Buddhism, the book shows how an ideology of consumerism and integration into a "free world" culture centred in the United States gradually took hold and became firmly established, and how this popular culture and ideology was fundamental in determining Thailand’s international political alignment.