What led up to the great debacle of the American 2000 presidential election? Denton and his colleagues analyze the presidential campaign with a special focus on key topics and elements of political communication. Their analyses go beyond the quantitative facts, electoral counts, and poll results, inspecting the nuts and bolts of what became one of the most controversial elections in American history.
Each chapter focuses on a specific area of political campaign communication, including:^L^L
• The early campaign period^L
• The nomination process and conventions^L
• Candidate strategies
• Presidential debates^L
• Political advertising^L
• The use of the Internet^L
• News coverage^L
• Political cartoons of the campaign^L ^L This definitive resource is ideal for scholars, students, the general public, and other researchers interested in political communication, American elections, presidential studies, political sociology, and jourbanalism.