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Barnes and Noble

The Achilles Effect: What Pop Culture Is Teaching Young Boys about Masculinity

Current price: $29.99
The Achilles Effect: What Pop Culture Is Teaching Young Boys about Masculinity
The Achilles Effect: What Pop Culture Is Teaching Young Boys about Masculinity

Barnes and Noble

The Achilles Effect: What Pop Culture Is Teaching Young Boys about Masculinity

Current price: $29.99
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Size: Hardcover

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When most people think about gender stereotypes and children, they envision princesses, dolls, and pink clothing. Few consider the warriors, muscle-bound action figures, and T-shirts covered in graffiti and skulls that are assumed to signify masculinity. The pop culture environment that surrounds boys introduces them to a world where traditionally masculine traits-like toughness, aggression, and stoicism-are highly esteemed and where female influence is all but absent. explores gender bias in the entertainment aimed at primary school boys, focusing on the dominant themes in children's TV shows, toy advertising, movies, and books: gender stereotypes of both sexes, male dominance, negative portrayals of fathers, breaking of the mother/son bond, and the devaluing of femininity. It examines the gender messages sent by pop culture, provides strategies for countering these messages, and encourages discussion of a vitally important issue that is rarely talked about-boys and their often skewed understanding of gender. is a guide for parents, educators, and students who want to learn more about male and female stereotypes, their continued strong presence in kids' pop culture, and their effect on young boys.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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