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Barnes and Noble

The Aha! Moment: A Scientist's Take on Creativity

Current price: $75.00
The Aha! Moment: A Scientist's Take on Creativity
The Aha! Moment: A Scientist's Take on Creativity

Barnes and Noble

The Aha! Moment: A Scientist's Take on Creativity

Current price: $75.00
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Size: Hardcover

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Creativity is as essential to science as curiosity, physical intuition, and shrewd deduction from well-planned experiments. But, says Jones, ingenuity is very uncertain. Even for the greatest inventors, about 80 percent of ideas fail. Jokiness can help, and so can lots of random data. Jones has plenty of clever advice that will help spark that madly brilliant private thought in the first place—and will encourage you to take it further. Neither dense nor demanding, is engrossing, edifying, and scientifically serious; yet it is lightly written and asks lots of silly questions. As Jones shows, it can often pay to take an absurd idea seriously.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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