Based on cutting-edge research and the most up-to-date studies, Joseph Keon identifies the risk factors that anyone can control and shatters the myth that Alzheimer’s is caused just by genes. also provides proven strategies to improve cognition and slow progression in those who have already been diagnosed. Everyone is at risk of developing Alzheimer’s disease, and everyone can take steps to prevent it. is a complete overhaul of how we understand the risk factors of Alzheimer’s disease, challenging every aspect of current thinking on prevention and treatment. It challenges the misguided and disempowering belief that Alzheimer’s disease cannot be prevented or slowed. The book reveals that over half the Alzheimer’s cases today could be prevented by addressing 7 key lifestyle factors that are within everyone’s ability to control. offers a scientific and evidence-based lifestyle program designed to build cognitive resilience that can dramatically reduce the risk of this devastating condition. Alzheimer’s disease is the number-one public health crisis of our time. It’s time to turn our attention and resources toward prevention.