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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
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Barnes and Noble
The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
Current price: $227.60
Barnes and Noble
The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
Current price: $227.60
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This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.
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