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The Best of MarketingNPV, Vols. 1 & 2
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Barnes and Noble
The Best of MarketingNPV, Vols. 1 & 2
Current price: $27.95
Barnes and Noble
The Best of MarketingNPV, Vols. 1 & 2
Current price: $27.95
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Best of MarketingNPV Journal Volume 1 & 2
is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal. The publication features insight, advice, and solutions to a broad spectrum of marketing measurement challenges. Best of MarketingNPV Journal Volume 1 &2 provides information on the design and implementation of effective and efficient marketing measurement systems including topics such as: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today�s leading thought leaders in the area of marketing measurement.
is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal. The publication features insight, advice, and solutions to a broad spectrum of marketing measurement challenges. Best of MarketingNPV Journal Volume 1 &2 provides information on the design and implementation of effective and efficient marketing measurement systems including topics such as: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today�s leading thought leaders in the area of marketing measurement.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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