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The Blue Line Imperative: What Managing for Value Really Means
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Barnes and Noble
The Blue Line Imperative: What Managing for Value Really Means
Current price: $51.00
Barnes and Noble
The Blue Line Imperative: What Managing for Value Really Means
Current price: $51.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
- Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success
- Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities
- The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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