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Barnes and Noble

The Body Electric: How Strange Machines Built the Modern American

Current price: $32.00
The Body Electric: How Strange Machines Built the Modern American
The Body Electric: How Strange Machines Built the Modern American

Barnes and Noble

The Body Electric: How Strange Machines Built the Modern American

Current price: $32.00
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Between the years 1850 and 1950, Americans became the leading energy consumers on the planet, expending tremendous physical resources on energy exploration, mental resources on energy exploitation, and monetary resources on energy acquisition. A unique combination of pseudoscientific theories of health and the public’s rudimentary understanding of energy created an age in which sources of industrial power seemed capable of curing the physical limitations and ill health that plagued Victorian bodies. Licensed and “quack” physicians alike promoted machines, electricity, and radium as invigorating cures, veritable “fountains of youth” that would infuse the body with energy and push out disease and death. The Body Electric is the first book to place changing ideas about fitness and gender in dialogue with the popular culture of technology. Whether through wearing electric belts, drinking radium water, or lifting mechanized weights, many Americans came to believe that by embracing the nation's rapid march to industrialization, electrification, and “radiomania,” their bodies would emerge fully powered. Only by uncovering this belief’s passions and products, Thomas de la Peña argues, can we fully understand our culture’s twentieth-century energy enthusiasm.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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