The Business of Branding You: The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence is for anyone looking to build influence online to boost your career, earn clients, achieve thought leadership status, or monetize your online presence as an influencer.
Anthony Gaenzle has built a powerful personal brand across his career, and within this book he offers tips from his own personal branding journey as well as solid examples from other professionals who've built strong personal brands themselves. His personal brand has opened up numerous doors and opportunities, and this book contains the info you need to build a personal brand that does the same for you.
Inside, you will learn about:
- How to develop an entrepreneurial mindset
- Walking the fine line of self-promotion
- Cleaning up your online reputation
- Developing owned space online
- The power of content and SEO
- Building thought leadership
- Expanding the reach of your personal brand
- The power of relationships
After reading this book, you will have a set of powerful tools that can help you to build a powerful personal brand. A personal brand is so important to your career success, as well as your ability to grow influence online. With a powerful personal brand, you can:
- Gain interest from top employers
- Earn status as an influencer
- Monetize your online presence
- Become recognized as an industry or niche expert
- Create a powerful professional network
The author, Anthony Gaenzle, is a two-time published author, having also released Blogging for Business: Skyrocket Your Traffic, Grow Your Readership, and Boost Revenue. He has 15+ years of experience in the marketing and multimedia space and currently runs an agency that helps small businesses and startups grow and works with individuals to help them build impressive personal brands.