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Barnes and Noble

The Business of Higher Education: The American University and its Banking Function

Current price: $84.95
The Business of Higher Education: The American University and its Banking Function
The Business of Higher Education: The American University and its Banking Function

Barnes and Noble

The Business of Higher Education: The American University and its Banking Function

Current price: $84.95
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Originally published in 1995,
The Business of Higher Education
focuses on innovation in student financial services. It looks at the area of banking function as a tool for colleges and universities, and how this can be used to meet the market demand for new services. It also addresses how this can be used to balance the financial aid budget. The book documents just how much each colleges and universities have changed over the last decade and how each has changed given that market forces increasingly shape institutional aspirations.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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