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The Corporate Hero's Journey: Your Path to Being an Impact Intrapreneur
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Barnes and Noble
The Corporate Hero's Journey: Your Path to Being an Impact Intrapreneur
Current price: $180.00
Barnes and Noble
The Corporate Hero's Journey: Your Path to Being an Impact Intrapreneur
Current price: $180.00
Loading Inventory...
Size: Hardcover
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The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work.
Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.